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Business Competition:
How To Make Your Competition Irrelevant
We all have competitors.
Some of them are local, some sell by mail-order or on the internet.
Here’s how to literally become “The only game in town”.
1) Offer services that
nobody else will.
2) Package your offer so it
can’t be shopped. We give several things away. Extended warranties,
add-ons, and more. Don’t separate these items when you are showing the
customer the offer, don’t say “For an extra $59 you get this.” We just
include everything in our “package” and quote a price. Now your price
may be more than anyone else in town, but it won’t matter. Because the
offer will include more (of the things the customer wants) than
they will get anywhere else.
3) Sell high end. Nobody
else in town will advertise what you advertise. Therefore, you aren’t
“sharing” any of our selected market. Advertise what other people
don’t.
4) Demonstrate features
that the customer wants. Many times other products will do what my
product will do. But if you’re the only one telling the customer about
it, it’s unique in the mind of the customer.
5) And I’m going to
keep beating this drum. Give away free services. Don’t charge
for minor services. Advertise the fact. This completely separates you
from everyone else. I continually hear from others in my business “But
we make $500 a month on installing vacuum cleaner belts. I’m a
professional. I get paid for what I do”. Good. Keep thinking
that. You’re the guy I’m taking business from, by offering, to your
customers, what you won’t.
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Claude Whitacre
writes and publishes the Unfair Advantage Retail Newsletter.
"Dedicated To Helping You Create Phenonenal Profits In Your Retail
Business." Every monthly issue is Stuffed with Strategies,
Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In
Every Issue".
You can receive
three months of Claude Whitacre's Unfair Advantage Retail Newsletter
and monthly interview CD for only $5.95. For complete information,
just go to
http://www.unfairadvantegeretail.com |
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