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When
Opportunity Knocks!
Ever feel like you’re
spinning your wheels when it comes to marketing your business? If you’re
not getting the results you want with your current marketing efforts, it
may be time to consider a new opportunity – a Promotion Opportunity!
A promotion opportunity can
be found by identifying ways of reaching your target audience, then
looking for the right "opportunity" to reach them. To get started, you
will want to think about what types of marketing activities are
realistic for you. If you’re a small business, then chances are that you
won’t be running a series of network television ads. But what other
opportunities exist for you? Can you offer a coupon? Is your web site
listed in Google? Can you sponsor a local event in your community?
The key to finding a good
promotion opportunity is to first think about your target audience. Look
for groups of people with something in common. For instance, an auto
insurance company might divide some of its customers into groups like
teenagers/high-risk drivers, or families with more than one car. Both of
these groups clearly have different insurance needs, so the company
would probably want to offer separate types of insurance policies to
each of them. For your business, decide on which groups of customers you
want to target, then look for the best methods of reaching each group
(the method for reaching teenagers, for example, would be different from
the method used for reaching soccer moms).
Another way to find a good
promotion opportunity is to look at what marketing strategies your
competition already uses, then look for “gaps.” Do they advertise? If
so, where do they place ads? Do they have a web site? Is it listed in
the search engines? The “gaps” in their marketing could provide you with
a great opportunity to get your business noticed. For example, if a
competitor’s web site is outdated or old, this could be an opportunity
for you to add new features to your company web site, like online
shopping or uploading new coupons.
By finding the right
promotion opportunities for your business, you stand a better chance of
reaching the right people with the right message.
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Lauren Hobson is
the Editor of Biz Talk Newsletter, a free monthly publication
designed to provide small businesses and non-profits with tips and
techniques to help them make the most of their web sites and
marketing efforts without spending a lot of money. Biz Talk is
published by Five Sparrows, LLC.
Article Source:
http://EzineArticles.com/?expert=Lauren_Hobson |
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