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Take
Amazing Care of One Single Customer and Marvel at the Breathtaking
Profits That Flow Because of it!
Advertise Advertise Advertise!
Have
you ever come across a business owner who thinks that the best way out
of a business hole, is to spend spend spend?
I sure do.
In some ways, that’s a proactive way out, but, do you know what? That’s
a dangerous set of business principles to work from.
Why?
That’s
because the ‘traditional’ way to deal with things, things that seem
terminal, is to start cutting jobs, block all communication lines to
creditors, and spend even more to quick-fix the impending doom.
And… they rarely work.
Isn’t it interesting, this ‘follow the mediocrity’ method?
Why a group of people, grown up adults, would leap into the same scatty
business and marketing habits as those who’ve failed right before their
very eyes… is one of those unexplained mysteries of the world.
It’s like, there’s a black hole right here in the middle of the road and
for no reason, there’s a lot of people jumping in it, so, why not we?
Crazy.
But that’s not all. You see I think there’s an unfulfilled void in many
a business persons heart. It’s the one that’s been screaming to them all
along. The one that tells them to reach and achieve… ‘MASSIVE SUCCESS!’
You know what I’m talking about. It’s when one gets that inner
niggling that beckons you, pleads with you that there’s huge success
waiting just around the corner.
Maybe it’s telling you that one heavy hitting sales letter will
do the trick. Or that one newspaper ad will cause so much business that
dreams of retiring just from that one single marketing piece, fills your
very soul.
Yes.
There are many who are desperately seeking success by any, and all means
necessary.
Never
mind that the Titanic’s sinking, we’re going out in a blaze of panic
infested glory!
But,
there’s a simple, much overlooked and much underused ‘ASSET’ that’s
idling away in most people’s businesses.
And that is…
The Simple Power of Wooing a Single Customer
Who Can
Help You Raise the Titanic!
I learned something magical from business philosopher Jim Rohn. What he
said was that - one satisfied customer, well taken care of, will take
great care of you! They’ll open doors for you that you couldn’t
imagine, that you couldn’t even reach. You wouldn’t even know where to
look for them.
I’ve got to tell you, when I first read that, I glossed over it like
it didn’t mean a thing. I mean, I got captivated by the enormity of the
wisdom of JR, but, didn’t immediately heed the powerful message
contained within it.
But see, time is great equaliser. I went back into it and found its
magic.
Let’s
take what he said and dissect a little, shall we?
One satisfied customer, well taken care of - Now, doesn’t
that presuppose that that we would’ve already done something
that made the customer, satisfied?
What could it be?
It could be that there was something inherently good in the quality of
the product or service that the client received. Maybe it was the unique
way we interacted with the customer from start to finish. Or even the
charming note of thanks the client received when they first dealt with
us. What about the way they were promptly treated when they had a
concern about the product or service.
Whatever it was, the customer was satisfied.
And… because of knowing that, doesn’t it make glaring sense that
we try our utmost to fall head over heels in love with that client
relationship?
Of
course it does, especially when we fully and totally live the marketing
principle of TOTAL CUSTOMER VALUE.
The
True Power of TCV
Now, I’ll tell you what; as soon as the many, well meaning, good
intentioned business owners hear that concept, they keel over, feign
sanity, instantly turn themselves into blubbering wrecks.
And all because of… three little words.
See, those simple words have the sheer power to TRANSFORM the
fortunes of those businesses that doggedly live that
business principle, into stunning successes.
Let’s see exactly how.
Say John works in his business fixing people’s poor self image. He
charges £100 for the initial consultation, but, that amount is refunded
when you upgrade to a 12-week coaching program.
The coaching program costs some £700. And, on top of that, there’s a
yearly coaching newsletter that people are automatically subscribed to.
There’s a backend seminar that shows people how to get into a coaching
business of their own, for a cool, 4K.
Okay,
from that initial consultation, people are seamlessly moved over to a
course worth £700, and then, get bumped to a logical and woefully under
priced, 4K training seminar.
If we were to do a little regression analysis, on average, a prospect is
worth approximately 5K to the owner, over an 18 month period.
Now here’s where people miss the whole BIG BOAT. You can, cash flow
permitting, spend up to 5k to get a client, and you would’ve… broken
even!
But…
Let’s
not forget the referral customer value that a single customer
possesses! What that means is a satisfied customer, has the beautiful
licence to go forth and tell their entire world about the
mesmerising, result based service they experienced.
That in turn means that they’re going to bring in to our welcoming arms,
a number of qualified prospects who have already been pre-sold, pre
qualified and ready and eager to do business with us!
Magical, isn’t it?
Tough
here now here’s the beauty of it all: we can set up a systemised
referral based programme that skilfully utilises the promotional
power of our satisfied client. Now that can be worth a mint.
Especially when you realise that that particular proven
process can now be rented and licensed to other non
competing professionals. Wouldn’t you like a continual stream of
juicy monthly income placed into the comfortable couch of your piggy
bank?
So, can you now see the immense profit power of how one single
customer well taken care of, can truly take… GREAT CARE OF YOU?
Go ahead; fall head over heels with your satisfied customers. You won’t
believe how much they’ll reward you!
RC Hireker
RC
Hireker - Marketing Consultant & Direct Response Copywriter
FREE Report –
“How to Encourage Your Customers to Make You… RICH!”
For your copy, please send your details by either:
Fax:
44 (0) 208 764 1085, or Email:
hireker@btopenworld.com
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