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Your Sales Letters Instantly with These 4 Simple Steps!
Frequently clients will ask me, “How can you write effective
sales letters so FAST?”
One of my clients even shared with me how much time he was
spending, hunched over his keyboard, trying to create the “perfect”
winning sales letter.
A long time ago, my personal mentor and good trusted friend
told me a secret that I have used ever since to write sales letters and
any other type of business (or personal) letter. I shared this tip with
my client and he’s spending much less time agonizing over his sales
letters now.
The “secret” is a little copywriting trick known by the
acronym: AIDA. No, I’m not talking about some Italian opera – AIDA
stands for: Attention, Interest, Desire and Action, the 4 components
every good letter must have.
Here’s how it works:
Attention
Think about the person you are writing to. What will benefit
THEM? Why should they care about what you have to say? If you keep your
writing focused on how what you have to say will benefit them, you’ll
capture their attention and compel them to keep reading.
Interest
Once you’ve captured their attention with your benefits, it’s
time to back those benefits up and hold your reader’s interest with a
few facts. Keep it short and sweet, but give ‘em the facts – this stuff
just isn’t that interesting and won’t keep your reader riveted to your
letter for long.
If you told your reader at the start of your letter that your
product would help him lose 30 lbs. by next week – you better be ready
to back that up with some facts about the ingredients in your product
that will do just that. (And if you DO have a product guaranteed to
cause that kind of weight loss, call me!)
Desire
Now that your reader is interested in what you have to say,
you need to help them understand why they should buy from you … most
people buy on emotion, and then look for logical reasons to back up
their decision. Don’t make them have to work too hard to rationalize
their decision! Tell them about the advantages of buying from you,
provide an iron-clad guarantee, offer a great deal and back it all up
with testimonials from satisfied customers. (If we were fishing, this
is where I’d tell you to “set the hook”!)
Action Here’s where you reel ‘em in! Make sure you close
with a strong call-to-action that gets them to click the “order now”
button or pick up the phone immediately. Something like:
HURRY! Limited Time Offer – Act Now – Don’t Miss Out! Call
Now to Place Your Order or visit us as www.lose30lbsnow.com (hey, if you
DO have that product, that domain is available – I just checked as I
made it up).
Make sure you provide order details or instructions on what
you want the reader to do – what kind of action should they take? Call
for more information? Place an order immediately? State it very
clearly and make it super-easy to do and you will be surprised at how
successful this simple little formula will make your next sales letter
writing project!
Entrepreneur and outdoor photography adventurer Caroline Melberg is
President and CEO of Melberg Marketing, Inc., a full-service virtual
Marketing Communications Agency. She has over 20 years of experience
creating marketing communications materials and writing copy for some of
the largest and most successful companies in the world. She publishes
the popular eZine, "Blue Chip Tips: The Secrets of Blue Chip
Marketing...Revealed!" Get your FREE subscription at
www.MELBERG.COM Caroline Melberg may be contacted at
http://www.melberg.com
http://www.melberg.com or
mailto:carolinemelberg@hotmail.com
carolinemelberg@hotmail.com
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