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Marketing
Basics: 9 Small Business Marketing Basics
1. You Need
a Specific Target Market
You need an
easy-to-find and contact target market. Find out how to fast build a
database of potential clients to promote to. Even better - how would you
like to get into your prospects heads and know exactly what they are
looking for?
To teach you this
I'm brining in the BIG GUNS! A master of asking people what they want
(so that you can give it to them every single time) will show you how to
zero in on a market hungry for your product or service and how to learn
the deal-clinching data you need to turn them into loyal clients.
2. You Need a
Magnetic Personal Brand
With the explosion
of service businesses this should be your top concern - to differentiate
yourself from the pack.
3. You Need More
Visibility and Leads
Visibility equals
credibility! You must reach enough people to keep your client pipeline
full all the time.
4. You Need
Persuasive Marketing Materials
Developing lead
generating sales letters and promotional materials that intrigue and
generate response is critical, but hiring a copywriter worth his or her
salt costs thousands of dollars. If you've ever attempted to create your
own fliers, brochures or any sales materials, chances are you were
rather disappointed with your results.
5. You Need a
Follow-Up System
Are you happy with
just 20% of the business you could be getting?! Why? Because studies
show that over 80% of all sales are made on or after five contacts with
the prospect, yet most people quit following up after just three
attempts! Imagine how much of YOUR MONEY is left on the table because
you quit too early!
6. You Need
Consultative Sales Skills
Never present your
solution or waste time preparing a proposal if you are not clear about
your prospect's evaluating criteria. This requires the ability to ask
the right questions, at the right time and in the right way.
7. You Need Passive
Income
If you feel like
taking a day off in the middle of the week does your income take a day
off too?
If your income is
100% dependent on your work with clients you are missing the boat! Every
one of the Small Biz Marketing Summit faculty generates a large part of
their income selling information products.
Your best prospects
are an "INFORMATION HUNGRY MONSTER."
8. You Need a
Website That SELLS
Most professionals
don't fully harness the power of online marketing. Not having a web site
or worse - spending thousands on a pretty site that will never produce a
red-cent of profit.
9. You Need a
Starting Point and a MAP
Too much information
and not enough implementation? Create a clear plan and make a 100%
commitment to taking action.
No more feeling lost
and confused, no more living in the future of "someday I will get to it
when I have enough money saved, when the kids are out of college, when
all the right stars are in the right place...."
© 2006 Marketing
Mentors. All Rights Reserved."
The author, Adam Urbanski, teaches service professionals and business
owners how to develop marketing strategies that increase sales and
profits. His website offers more how-to articles and free tips to create
a winning marketing action plan at
http://www.themarketingmentors.com
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