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Small Business
Marketing: Why You Need Marketing Savvy BEFORE You Start Running Your Business
Can you think of anything worse
for a business person than having a store cupboard full of
products and merchandise, with no-one to sell them to? Or,
having a service that’s taken time, energy and effort to set up,
but, having only a trickle of interest in what they are
selling?
Sadly, that’s how many people
have been running their businesses. Either by being told by the
‘experts’. Or by copying others in their industry who’re doing
the same thing. Or by somehow, plucking it out of thin air.
However they’ve arrived with that
mindset, it’s wrong; it’s dangerous and could put them in the
business graveyard before their first year’s up!
The biggest thing a business
person can do, before leaping into a business venture, is
to find out EXACTLY who they’ll be selling to, and, to target
only those types of people who are a perfect match for what
they’re selling.
Makes sense, doesn’t it?
But, many business owners…
pedal backwards. That is, getting the product or service
first, and then… getting the customers.
There’s nothing more
disheartening than seeing those who’ve invested a bundle, to
then seeing their vacant, glazed, crest fallen faces where once
lived zeal, excitement and thoughts of a beautiful future.
So, How Does One Go About
Marketing Smartly, Whether Just Starting Out, or, Having Been in
The Marketplace for a While?
By simply identifying and then
zeroing in on the most likely prospects who’ll buy what you’re
selling!
And the great news is, it can be
done by a variety of simple, low cost ways. Take a look
at the following:
Accurate list selection, joint
ventures with other business owners who have similar customers
you want to reach, by sending press releases to the relevant
media, by writing articles in the publications and forums that
their customers read and belong to.
And…
By slashing all advertising and
marketing that doesn’t
focus efforts on targeting the right profile of prospects.
Unless you’re a mammoth company
with a huge world wide appeal (Coke, Nike, MacDonald’s, etc…)
remember, that when everyone is your customer, no-one is your
customer!
What that means is when you try
to attract and influence a sizeable group of people where you
know there’ll be a huge waste of non interested parties to your
offer or appeal, you’re flitting away multiple resources and are
missing out on attracting the type of prospects you should be
offering your products and services to.
The Missing Piece of the Puzzle.
Whatever strategy or method of
marketing a business starts with to bring in customers,
by using the principles of EFFECTIVE DIRECT RESPONSE
ADVERTISING, business owners will not only be able to make their
advertising more accountable, but they’ll also be able to reap
greater results than the normal image and institutional based
advertising.
When effective direct response
advertising is used in harmony with the above, simple, low cost
methods to attract the right type of customers, it’s a
combination that’s really hard to beat.
Using effective direct response
adverting is the most profitable piece of the business
puzzle, by far.
RC Hireker
___________________________________________________________
RC Hireker -
Marketing Consultant & Direct Response Copywriter
FREE Report –
“How to Easily Slash the Fat from All Your Advertising and
Save Yourself a Bundle” For your copy, please send your
details by either:
Fax:
44 (0) 208 764 1085, or Email:
hireker@btopenworld.com
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