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No Leak Marketing Strategy: Plug the Holes in Your Business Bucket
Do you have customers that
you are currently working with who are NOT your Dream Customers? Do they
demand extra time? Do they treat you with disrespect? Are they
unprofitable?
These customers are holes
in your Business Bucket. They drain your time and your energy. They
prevent you from having the time you need to market and provide service
to your DREAM customers.
Here are some simple
questions to answer to see if your Business Bucket leaks:
- Do you currently have
unprofitable customers?
- Are there any customers
you would like to have off your plate?
- Are you spending too much
time trying to "close the sale" and convincing people to buy from you?
- Is it hard for you to
convert prospects into customers?
- Are you getting a lot of
repeat business from your existing customers?
- Are your customers
referring others to you?
- Are your customers loyal
or are you scared they will shift to your competitor on a whim?
- Are customers seeking you
out for your expertise?
If you answered "no" to any
of these questions, your business bucket is leaky. It's time to
implement a No-Leak Marketing Strategy so you can get the absolute
maximum impact from all of your marketing efforts.
The first thing you have to
learn is the word "NO." Don't be willing to accept money from just
anyone. You want to get into the habit of "cherry picking" your
customers. The ones who aren't a good fit are unqualified and you are
wasting your time with them. You will spend too much energy on these
types of customers and you will often lose money.
Another thing you shouldn't
be doing is spending a tremendous amount of time and energy trying to
convince a prospect that what you offer is of value. Instead develop a
method to find out if people are a good fit for you in the first 10
minutes of your conversation with them. This will greatly decrease the
time you are spending with unqualified prospects and your sales closing
ratio will go up. If your gut says "no" and/or you see red flags early
on in your conversations with a prospect, then make sure you listen to
these signals.
ACTION ITEM: Take the time
to list your customers who you have worked with, but were NOT a good
fit. Describe why they were a bad fit. Review your "horror" stories.
What types of people cost you too much time, energy, and profits? What
strategies can you implement to "cherry pick" your DREAM customers?
Copyright (c) 2006 Marketing
Maven
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Wendy Maynard,
the Marketing Maven, publishes REMARKABLE MARKETING, a weekly ezine
for business owners, freelancers, and entrepreneurs. If you're ready
to skyrocket your sales and easily attract customers, subscribe
today at
http://www.gomarketingmaven.com/ezine.html |
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