|
The Most
Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A
well-targeted and timely PRESS RELEASE to the media is the most powerful
form of marketing and advertising on the planet! A high quality press
release, with the proper targeting and distribution to reach the correct
media members, could have many businesses sailing on a sea of new sales
and profits. Just one feature or a mention in a popular or targeted
business publication has the potential to cause some business's phones
to literally be ringing off the hook!
The next big question that arises, "How do you go about
writing a quality press release that will grab the attention of the
media and your particular audience?” Here are some tips to help you
succeed:
Pick a
"Newsworthy" Angle
Press releases are not an advertisement. Do not try to sell
your product or service. Do not use "hype" in press releases. Instead
give the media what they want and they will give you what you want.
Now, what the press and media really want is a story! Just provide the
Who, What, When, Where and How with regards to the uses of your products
and/or services in a story format. Show examples of ways that people
have used your products and services to their benefit. If you can
include some emotions in your story all the better. Ask yourself:
“Would this be something that I might read in a newspaper?”
Get a Good
Start
The headline and the first few sentences of the first
paragraph are the absolutely most important part of the press release.
If you don't catch the reader’s interest here you will lose your
audience. The best way to do this is to use your most hard-hitting
information FIRST rather than build to a climax. This may be opposite
to what you would normally do when writing other material - but it does
work! What follows in your press release are the details that SUPPORT
your story or theme.
Write to
the Media
Remember, a journalist, editor or reporter, not necessarily a
client, is reading your press release. It's not your job to sell them
your product or service. It IS your job to give them an interesting
story or piece of news that they will be happy to share and announce to
their audience.
Keep Your Release Short and to The Point
-
It should contain no more than about 500 words and no more than two
pages.
-
Include your contact information
-
Provide full contact name, company name, full address, phone number,
email address and Web site URL.
The contact name should be someone who is knowledgeable and
available to answer any questions by media members such as editors,
reporters and journalists.
Targeted press releases to the media have helped thousands of
companies succeed. They are the most powerful form of marketing and
advertising on the planet! Remember: One article is all it takes!
For more information on how you can get a quality targeted press release
written or have your press release distributed to the targeted media
contacts in our 600,0000 press and media contact database, please visit
our Advanced PR department at Majon International.
Matthew Hesser is President and CEO of Majon International, one of the
most popular internet marketing and advertising companies on the
internet located at:
http://www.majon.com
To get a high quality targeted press release written and/or distributed
to the press and media, as well as get GUARANTEED media and press
coverage for your business please visit:
http://www.advanced-pr.com
Matthew Hesser may be contacted at
http://www.advanced-pr.com
http://www.advanced-pr.com
|
