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Small Business Marketing
Tip:
The Ten Commandments of Marketing
1. The philosophy of “build
it and they will come” only works in the movies – marketing is
essential to the success of any business, ignore it and your
business will fail.
2. Marketing is not like
Christmas, you can’t just do it once a year – marketing is one of those
ongoing activities in your business that you keep building and building.
It’s not a one off exercise.
3. Who are you? Before you
can tell your customers who you are you need to know who you are. Ask
yourself the questions – who am I aiming at, what does my business stand
for, what is the idea or image I want to portray?
4. Who are your customers
and do they fit you? Trying to be all things to all people is a sure
fire way to fail. Pick those markets that you want to deal with, markets
that suit you and the way you operate and then develop product that
those markets will want to purchase.
5. Be different –
Differentiate yourself from you competitors and then you won’t compete
on price. There are many companies that sell fried chicken in this
world, but only one that has “the kernel’s secret herbs and spices”. If
your product is different not only will you remain for longer in the
customers mind, but you will be able to charge more for your services.
6. Lazy marketing is
expensive and doesn’t always work. Many people when they think of
marketing they think of advertising, which often is the most expensive
and least effective form of marketing. Look at alternatives that may
take more of your time but less cash such as email marketing,
7. Consistency,
consistency, consistency. Ensure that your image, your copy and
everything about your marketing is consistent. Repetition is the key.
8. Do it right the first
time – Save yourself a lot of heart ache, time and money by getting your
marketing right the first time. Spend the time and money on getting a
great logo the first time and you won’t have to redo all your marketing
material down the track.
9. Get organised, put it
into a strategy and “just do it”. Marketing is 1 % knowledge and 99%
action. Get a plan, put in time lines, and set aside the time every week
to market your business.
10. You need to be addicted
to marketing. If not, hire someone who is.
Alison
Shaw Ripple Massage
www.ripplemassage.com.au info@ripplemassage.com.au
0438 567
906
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