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Small Business Networking - Networking and Collaboration
Restarting my business this
year meant looking again at my marketing, which if I'm honest, was
pretty abysmal before.
Having decided to really go
for it I have been putting together email campaigns, blogging, and
networking online, and have started going to offline networking events
too.
If only all these things
produced instant results, but as you probably know, you need to be in it
for the long haul. It's not all doom and gloom though as meetings I had
months ago are beginning to bear fruit.
So what's working best at
the moment?
Offline networking is
probably working the best, but the emails and blogs have also generated
either interest from people I know, more traffic to my website, which is
good as I'm selling online programmes, and general enquiries about my
blog. All good stuff.
One of my goals since
starting, is to collaborate with others to strengthen my services, and
networking has definitely helped with this. Not just being at events but
following up after. And don't worry if you don't like making phone calls
either as I've found emails have worked really well.
So, the things that I have
learnt so far are
ONE - You need to be in
marketing for the long haul.
TWO - Going to networking
events and following up is really important and pays dividends.
THREE - Collaboration can
bring a new dimension to your business.
FOUR – Using technology as
part of your marketing campaign is really useful and is becoming more
and more important, but it can’t do everything to promote you if you’re
selling an intangible product, which is why networking is so valuable
when you’re selling yourself.
FIVE - it might be good to
forget about being a Coach and run a marketing business instead!!!!
...............Only kidding………Really!
Pam Stokes
is a Business & Personal Development Coach. Besides coaching, she
provides interactive online programmes for busy people, supervises newly
qualified and trainee coaches, runs workshops in stress management and a
Diploma Course in NLP. Free downloads
http://www.pamstokesassociates.co.uk
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