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Market
Research: 6 Ways to Uncover What Your Target Market Thinks
What
do you think? What does she think? What do they think?
When it comes to researching the market for your information products,
it helps to get into the minds of your target consumers. The more you
can know about their beliefs, opinions and attitudes, the more
effectively you can communicate with them.
But where do you find out whether people believe in angels? How do you
uncover attitudes on health care spending? The answer is opinion polls.
Here are 6 places you can find opinion poll results.
1.
Pollingreport.com
is an online resource that pulls together American poll results from
sources such as the Washington Post, ABC News, the Wall Street Journal
and many more. The information is free.
2.
Gallup
Poll Tuesday Briefing
is a monthly journal that summarizes recent Gallup polls. Gallup also
collects their polls into annual volumes called, simply enough,
Gallup Poll. Check your library for past issues, or visit the Gallup
site at
http://www.gallup.com. The web site features a daily poll,
electronic archives and an array of resources. A yearly subscription of
$95 is required to access most of the information online.
3.
American Demographics
used to be a stand-alone publication that tracked consumer trends and
data. In 2004, it was acquired by Advertising Age and is now
published as a monthly feature in Ad Age. Both Ad Age and
American Demographics publish opinion poll results. Check your
library for free copies, or pay for article access through the Ad Age
web site (http://www.adage.com).
4.
Public
Opinion Quarterly
is a scholarly publication that researches opinions in many different
countries. You can search the archives online at
http://intl-poq.oupjournals.org/ but you must be a paid member to
view the full articles. As with the other publications, you can ask at
your library for possible free access.
5.
Polling the Nations
is an international index containing more than half a million poll
questions from more than 100 countries.
6.
Polling companies
usually release highlights of their research in press releases, so
browse the media sections of major polling company web sites for free
information. Below are a handful of companies to get you started. You
can find others by doing a web search.
Decima Research
http://www.decima.com
Harris Interactive
http://www.harrisinteractive.com
Ipsos-Reid
http://www.ipsos-reid.com
Zogby
http://www.zogby.com
© Juiced Consulting. Turn your expertise into money-making
information products like books, audio tapes and teleclasses! Juiced
Consulting shows you how. For a free e-zine and other resources, visit
www.juicedconsulting.com .
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